The Asynchronous Agency

Dear Friend,

One of the things that sucks about being a freelancer, copywriter, or agency owner is the insane hours you have to dedicate to each client.

Between standing weekly meetings, impromptu meetings, kick off calls, onboarding calls, strategy calls, update calls, troubleshooting calls, and random check-ins… it’s a miracle you get anything done each week!

Even worse:

Every minute you’re stuck on a Zoom call, you’re not making money!

It’s true.

As a service provider, you make money when you’re doing the work your clients paid you for.

And sometimes, I bet you wish everyone would leave you alone so you could focus. You’d have a chance to do better work and enjoy your life and business a whole lot more.

On top of that…

I bet your own business has taken a hit because you're so unorganized. Not only are you being pulled in a million different directions, you’re on a cash flow roller coaster because you don’t have any free time to build up your own authority, following, or email list. Which means you’ve gotta deal with unruly clients who can disrupt your day at any moment… and there’s not a damn thing you think you do about it, because you need the money.

You get super busy once you sign some clients. But if/when you lose those clients, you get your time back… but you’ve got no revenue coming in. It’s a nightmare!

You start to wonder if you’re just not cut out for this business. And maybe you’d be better off tucking your tail between your legs and finding a soul-sucking corporate job, just to make the stress go away.

It doesn’t have to be this way, though.

I know exactly how you feel. Because I felt that way too, in my own business, for a very long time. It wasn’t until I found out about a new way to work with clients where everything changed for the better.

It’s a system I like to call:

I know the word “agency” might scare people. But you can build your own productized service agency with just ONE person (hint: that means you, alone).

Picture this scenario:

It’s Monday morning. You pull up your calendar. It’s an ocean of white space from Monday to Friday.

You’ve got a short to-do list with a few things you need to do for your clients. You know they’ll only take a few hours to knock out. And after that, you can chill out and do whatever you want.

No standing meetings. No weekly check-ins. None of those stupid “daily stand ups.”

Every few days, a four-figure Stripe notification pings your inbox. You’re doing great work for your clients. They’re paying you automatically, without you having to chase them down for payments each month. They love the work you’re doing. And you have the freedom and mental space to just “do what you do best” instead of worrying about putting out five-alarm fires all week.

Wake up. Do your work. Get paid. Nobody bothers you.

Almost sounds like paradise, right?

Well…

That is what it’s like when you build an asynchronous agency. You do work for your clients on your timeline. They get exactly what they need and they’re happy. They pay you each month because they love working with you. Their business grows. You get better case studies and testimonials. And you have your time and freedom back - because that was why you got into this in the first place, wasn’t it?

Once you do this, YOU determine if/when you hop on calls with clients. So even if you do actually enjoy connecting on a call from time to time (some people actually do!), you get to dictate those terms instead of being chained to your desk.

Orzy Media was a bigger agency, with a team of 10. But the other two? They were small. West Egg runs with me and a media buyer. And my copywriting agency is very boutique, where I only take on a few choice clients each month and write their copy.

Know what they all had in common?

We sold a PRODUCTIZED solution.

That means that the client knew exactly what they were getting each month… and we knew exactly what to charge them.

I wasn’t spending a week working on complex proposals - our packages were set.

I wasn’t suffering through rounds of negotiations on price. I wasn’t re-inventing the wheel with each project. In fact, 80% of the work was already done because of the systems I built.

I wasn’t hopping on calls each week (or multiple times a week). Oftentimes we’d do a kickoff call at the start of the relationship… and then we’d get to work delivering results each month.

This meant I could not only close clients without much effort, delivering results took a fraction of the time, too.

My effective hourly rate shot through the roof. I made more money in my business and had way more free time.

I’ve also retained these clients for a very long time. I’ve retained one of these clients for the past 4 years, working asynchronously the entire time. Another client: we just passed a year working together. They didn’t even want to be added to a Slack channel! We communicate via an email thread. It’s so simple and fun.

Most importantly:

I had more time to spend with my wife and kids.

If you’ve been following me for a while, you know I’m not just a business owner, I’m a stay at home dad, as well.

Think about this:

Not only do I email my list daily, make Youtube videos, create courses & products, consult with clients, and appear on podcasts… I also STILL work with 5-6 clients a month, while keeping a part-time schedule.

Ever wonder how I get all this shit done?

Well… it’s because:

How to niche down (properly) and create a service people actually want to pay low-to-mid four figures a month for

How to productize your service so a majority of your work is done before you even start with a new client… and how to easily “customize” your work, instead of starting every project from scratch each month.

How I systematize my services without needing complex project management software. I have a software recommendation I use for one agency, but my other two run on pen and paper.

How I generate five-figures worth of fees while only spending a few hours a week on client projects

Why you should build a micro-agency and how to do it the right way, so it doesn’t become a nightmare… and so you can actually generate a profit and keep the money you make.

How to do client management in under 5 minutes a week (per client)… without hopping on Zoom.

How to find clients who are excited about working asynchronously. (Weirdly enough, they’re the ones who pay the most!)

How to build a 1-page agency website that converts… without hiring an expensive designer or developer.

How to price your productized services just right… so it’s easy for clients to say yes and keep paying… and so you make enough each month to be thrilled about the work you’re doing.

And a whole lot more!

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Have you ever thought about doing consulting instead of just doing done-for-you services?

I thought so.

I’ve sold a lot of consulting packages over the course of my career. Everything from $500 calls to $5,000/month “advice only” consulting deals.

They’re a lot of fun… until they’re not. Again, same problem: you find yourself living on Zoom calls and fall into the same time traps.

Now?

I only do “Asynchronous Consulting.” People pay me $15,000/year to voice-memo me as often (or as infrequent) as they’d like. They get awesome results. They actually LOVE not having a standing meeting every two weeks. Overall, it’s a great system!

You don’t have to charge this much, obviously. You could charge less… you could charge more! It’s up to you, and I’ll show you how to nail your pricing and actually close clients.

If you want to learn how to sell these Asynchronous Consulting packages to clients, then this bonus training will show you how. This is a crash course in selling consulting. If you’ve ever wanted to live the “no homework lifestyle” where you’re not bogged down with tons of deliverables, if you want to further increase your effective hourly rate, and if you want to get paid for your knowledge, strategy, and advice… then add this bonus, pre-recorded training to your order now. Your first consulting deal will more than pay for it.

Add it to your order now for 50% off — only ~~$200~~ $100