Chad-Vertising 101

Dear Friend,

You wanted more customers.

Somehow, you ended up with a second job.

You sit down to make a few ads. You open the ads library. Look at what your competitors are doing. Watch a YouTube video. Open another tab.

An hour later, you’ve got 17 tabs open and three completely different opinions about how to structure your campaign.

You haven’t made an ad yet.

Eventually, you throw something together. Spend way too long moving the headline around in Canva. Question whether the background should be blue.

You launch it.

Now comes the fun part:

Checking Ads Manager every nine minutes to see if you’re rich yet.

Monday looks good. You think you’ve cracked the code.

Tuesday looks like shit. You wonder if your product sucks.

Wednesday, you turn off a few ads, change the budget, and launch a new audience someone recommended in a Facebook group.

By Friday, you’ve changed so many things you have no idea what’s working.

And somewhere in the middle of all this, you’re supposed to run your actual business.

Sound familiar?

The frustrating part is, you know how valuable this would be if you could figure it out.

Because you’ve probably already thought about what you’d do if you could consistently acquire customers at a profit.

You could get that product in front of more people.

Fill those openings in your client roster.

Launch the offer you’ve been talking about for the last six months.

Build an email list of people who could buy everything else you plan to sell.

You can see the opportunity.

You just need a way to make the damn thing work.

Think about what that ability actually gives you.

You have an offer.

You pay to put it in front of potential buyers.

Enough of those people buy that you cover your costs—including the advertising—and have money left over.

You spent money to acquire customers, and those customers made you a profit.

Now you have something you can work on repeating. Improving. Growing.

You can test more angles.

Find more people who want what you sell.

Explore how much business that campaign can bring in.

And as you learn how to do this, you start looking at opportunities differently.

That new service you could offer?

You have a way to put it in front of potential clients.

That product idea sitting in a Google Doc?

You have a way to test whether strangers will pay for it.

That business you’ve been slowly growing through referrals and word of mouth?

You have another way to introduce it to people who need what you do.

A whole lot of business ideas become more interesting when you understand how you could get the customers.

You’ve probably had an idea where you figured out what you’d sell, what you’d charge, and how you’d deliver it.

Then you got to:

“Okay… but how am I going to get people to buy this?”

And the idea stalled.

Imagine being able to approach that question with a process.

You know how to research the market.

Find a message worth testing.

Make an ad.

Put it in front of people.

Then look at the numbers and figure out whether you’ve got something worth pursuing.

Think about the confidence that would give you.

Think about how you’d approach your next launch.

Think about the ideas you’d be willing to explore if you understood how to find the buyers.

That’s what makes this skill so valuable.

You can bring what you learn to your current business, your next offer, and the next thing you decide to build.

And when you find an offer and campaign that work together, you have somewhere productive to put your money.

Of course, you still have to learn how to do it.

Which brings us back to the 17 open tabs and your rapidly deteriorating relationship with Ads Manager.

There’s a simpler way to do this.

You need a process you can repeat each week.

A way to find angles worth testing.

Turn those angles into ads.

Get those ads live.

Then look at the results and make a decision without your blood pressure going through the roof.

And you can put AI to work on a lot of the time-consuming tasks along the way.

This is why I’m teaming up with my good buddy Colin Elefante-Smith for a brand new, live workshop called, Chad-Vertising 101

If you haven't met Colin yet, he runs Ad Oven, a creative agency that's generated over $5M in client ad revenue through Meta. He also built the AI workflows we're going to demo and hand you to run on your own.

On top of that, he’s the guy I refer all my clients to for Meta Ads Management… because he’s got the sauce.

The goal is simple:

Help you plan, produce, launch, and manage profitable Meta ads in less than an hour a week.

This is for solo operators, creators, brand owners, and freelancers who want to bring in more customers while still having time to do everything else their business requires.

Because there are only so many hours in the day.

You have products to sell. Clients to take care of. Orders to fulfill. Emails to write.

You probably have a family who would enjoy occasionally seeing the front of your head, too.

Your advertising needs to fit into that life.

Think about everything that happens before an ad goes live.

Researching the market.

Reading reviews.

Looking for customer frustrations.

Studying competitors.

Organizing your notes.

Trying to turn all that information into something useful to say.

Colin will show you how to put AI to work on those jobs.

You’ll see how to use it to dig into your market, uncover buying triggers, organize customer insights, and pull out the language people use to describe their problems.

You’ll get the research prompt for building a detailed brief around your product—so you have the selling points, objections, customer personas, and competitive gaps in front of you.

We’ll also cover:

How to use AI to analyze organic content in your niche and find patterns in the hooks, formats, and conversations getting attention.
How to turn research into a batch of strong ad angles and briefs to test
How to generate banger headlines and hooks for static and video ads
How to read performance data with AI so you can stop spending hours a week in ads manager
And much more

That gives you useful material to build your ads around.

Imagine sitting down to make your next batch with that work already organized.

You know who you’re talking to.

What they want.

What they’ve tried.

What they’re skeptical about.

And you have specific directions you can take the creative.

You can spend your time making decisions and moving the work forward.

Nobody gets into business because they’re passionate about clicking around Ads Manager all day.

So we’re combining AI workflows with a straightforward campaign setup and a clear process for reading the results.

The whole thing revolves around four steps:

Plan. Produce. Launch. Read.

We call it the Chadvertising Loop.

It’s easy to burn an afternoon fiddling with campaign settings.

But eventually, a real person has to see your ad and think:

“Oh shit. That’s exactly what I need.”

And different people need to hear different things.

One person has a problem that just became impossible to ignore.

Another already bought something to fix it. It didn’t work. They’re pissed off and looking for a better option.

A third is getting decent results… but wants something better.

Same product. Three very different reasons to buy.

That gives you three very different places to start your ads.

Now factor in what each person already knows, what they’re skeptical about, and the different ways you could show your product…

Suddenly, you have a lot more to work with than changing the background color on the same tired image.

We’re going to show you how to uncover those opportunities with AI, then turn them into ads you can actually run.

Here’s what we’ll cover:

Good ad ideas get a lot easier to find when you know what you’re looking for.

We’ll show you how to use AI to research a product, understand why people buy it, and develop a list of angles you can test.

Including:

The exact AI research prompt for digging into your market. Colin will walk you through using it to uncover buying triggers, objections, competitive gaps, and customer language buried in reviews and online conversations—and organize those findings into a detailed research brief for your product.
How to find the small, specific moments that make people want your product. The thing that happened at breakfast. The frustrating conversation. The problem they’ve tried to fix three times already. You’ll see how to direct the research toward these moments so you have something far more interesting to write about than a list of product features.
How to identify different buyers for the same product. Use the research to understand what each person wants, fears, and needs to believe before they’ll buy—then develop messages that speak to those differences.
How to map one product into 45 potential creative directions… before you’ve even picked an image or video format. So when you need a fresh batch of ads, you have somewhere useful to start.

The goal is to sit down with the research organized and a clear idea of what you’re making and who it’s for.

That alone can save you a whole lot of staring at a blank screen.

Next, we’ll show you how to take the research and make something people will actually see in their feed.

We’ll cover both static images and video, with examples so you can see how the pieces fit together.

You’ll learn:

The five elements we look for in a strong static ad. Including how to make the image and copy work together, communicate a specific promise, and make sense to someone who has never heard of your business.
How to write in the language your customers already use. Put the phrases and insights from your research to work so your ad sounds like it understands their problem instead of sounding like it escaped from a corporate PowerPoint.
Video frameworks you can use to structure your next ad. We’ll cover things like problem-agitate-solution ads, customer-style talking head videos, hook-and-demo ads, founder videos, and more.
How to use AI to analyze the organic content getting attention in your market. Study the hooks, formats, calls to action, and conversations people are responding to—then use those observations to develop fresh creative ideas for your own business.

We’ll also walk through making ads during the workshop.

You’ll see how we move from the research to an angle to the actual creative, so you can follow the same process for your own product or client.

Once you’ve made the ads, they need somewhere to go.

We’ll walk you through a straightforward campaign structure with a place to test new concepts and a place for your proven winners.

Specifically:

How to organize your campaigns so you can tell what’s happening. Including how we separate new creative tests from the ads that have earned their place in the scaling ad set.
How to group new ads into useful testing batches. So you can learn something from the money you spend and use that information to plan the next round.
How we approach budgets, conversion events, and broad targeting. Plus, the customer and audience exclusions we consider when setting up acquisition campaigns.

You’ll be able to see the structure and understand the job each part is doing.

Which makes managing it a whole lot easier.

This is where you can save yourself a lot of money and aggravation.

Because a number in Ads Manager can look pretty convincing.

Especially when you’re staring at it with your finger hovering over the “off” switch.

We’re going to show you how to put those numbers in context.

Including:

How to get off the ROAS roller coaster. What to look at over a longer window so one ugly afternoon doesn’t convince you to tear apart your entire account.
How much data to collect before judging a new ad. And how to use your target cost per acquisition to make that decision.
When an ad has earned the right to move from testing into scaling. What we look for before promoting a winner.
How to spot creative fatigue. The combination of signals that tells you it’s time to bring in fresh ads.
Why turning off your “worst” ad can backfire. How different ads can serve different roles in the customer journey—and what to examine before deciding an ad is useless.
Why the ad showing a 4.5X ROAS isn’t automatically the one you should throw more money at. We’ll explain the “Breakdown Effect” and why comparing two ROAS numbers can lead you to the wrong conclusion.
How to automate all of this with AI. So you can stop spending hours a week in ads manager and get back to running your business

The goal is to look at your account and make a calm, informed decision.

Then close the tab and get on with your day.

That’s how the pieces fit together.

AI takes on time-consuming research and analysis.

The creative frameworks give you ways to turn that information into ads.

The campaign structure keeps your tests organized.

And the decision process helps you figure out your next move.

You have a system you can work through each week.

If you have a product or service to sell and want a manageable way to advertise it on Facebook and Instagram, this workshop is for you.

Maybe you’ve been putting off running ads because the whole thing looks like a pain in the ass.

Maybe you’ve run a few campaigns, had mixed results, and want a process you can follow.

Maybe you’re already getting customers, but making new creative and managing the account eats up too much of your week.

Maybe you know AI could take work off your plate, but you want to see exactly how to use it in your advertising.

Or maybe you’re a freelancer helping clients with their advertising and want a clearer system for doing the work.

We’re going to walk through the entire loop, from the initial research to deciding what to do after the ads have spent money.

Here's everything you get:

A seat at Chad-Vertising 101, live with Colin and me on October 27th, 2026. We'll walk through the entire Chadvertising Loop and make ads right in front of you, so you can follow the same process for your own product or client.
The recordings. Can't make it live? Watch the whole thing on your own time, as long as you grab your ticket before the workshop.
The exact AI research prompt we use to build a detailed brief on your product, covering buying triggers, objections, customer personas, and competitive gaps
Our angle-mapping process for turning one product into 45 potential creative directions before you've even picked an image or video format
The five elements we look for in a strong static ad, plus video frameworks for problem-agitate-solution ads, customer-style talking heads, hook-and-demo ads, and founder videos
AI workflows for the creative: generating banger headlines and hooks, and spotting the formats and conversations already getting attention in your niche
Our campaign structure for keeping new creative tests separate from your proven winners, along with how we handle budgets, conversion events, broad targeting, and exclusions
Our rules for reading the numbers, including how much data to collect before judging a new ad, when a winner earns its spot in the scaling ad set, how to spot creative fatigue, and why turning off your "worst" ad can backfire
The "Breakdown Effect": why the ad showing a 4.5X ROAS isn't automatically the one that deserves more of your money
How to automate the analysis with AI, so you can stop spending hours a week in Ads Manager and get back to running your business

All for one payment of $297.

This LIVE workshop is on OCTOBER 27th, 2026.

(If you can’t make it live, you’ll get recordings of the workshop, but only if you grab a ticket today.)

If you’ve ever watched $297 disappear into a campaign you didn’t really understand, you know how quickly the cost of guessing can add up. And the money is only part of it.

There’s also the afternoon you spent making an ad you had no good reason to make.

The research you kept putting off because you didn’t have time to sort through it.

The campaign you kept changing before you had enough information.

The promising idea you abandoned because Tuesday was a bad day.

Our goal is to help you move through that work with a process behind you—and AI doing a meaningful chunk of it.

By the end of the workshop, you’ll have seen how to research your market, develop your angles, make your ads, organize your campaigns, and use the results to plan your next move.

Then you can put that process to work in your own business.

Your research is organized.

You have customer insights, buying triggers, and objections in front of you.

You pick an angle. Choose a format. Make the ad. Put it into the right testing batch.

When it’s time to review performance, you know what you’re looking for.

You decide what needs more time, what deserves more attention, and what you should make next.

Then you get back to running your business.

That alone would make advertising a whole lot more enjoyable.

And then there’s what you’re working toward.

Finding a campaign that brings in customers at a profit.

Having an offer you can put advertising dollars behind because you understand what you can afford to spend and what those customers are worth.

Seeing a new opportunity and knowing how you could test it.

Think about the business you already have.

What could you do with a profitable way to bring in more customers?

Now think about the thing you’ve been wanting to launch.

The product. The service. The consulting offer.

How much more interesting does it become when you have a process for going out and finding the buyers—and tools that take a lot of the work off your plate?

That’s the ability we want to help you build.

A skill you can use in the business you have today—and bring with you to whatever you decide to build next.

Join Colin and me live on October 27th for Chad-Vertising 101.

Three hour workshop and Q&A.

Lifetime access to the recordings and all resources.

See you there,

Chris

P.S. You probably already know what you’d do if you could bring in more customers at a profit. You’ve thought about the extra sales. The clients you could take on. The next offer you’d launch. We’re going to show you a process for working toward that, including how to put AI to work on the tedious stuff—so you can spend more of your time building the business you actually want.

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A seat at the live workshop with Chris and Colin on October 27th, 2026 (3 hours + Q&A)

Lifetime access to the recordings and all resources

The AI research prompt for building a detailed brief on your product

The angle-mapping process for turning one product into 45 creative directions

Static ad elements plus video frameworks you can use right away

The campaign structure for separating tests from proven winners

The rules for reading the numbers, plus the 'Breakdown Effect'

How to automate the analysis with AI

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