The Moat Book (X/Twitter)

Dear Friend,

If you want to scale your e-commerce brand to six figures, multiple six figures, even seven-figures per month in sales… then this is the most important message you’ll read all day.

Here’s why:

My name is Chris Orzechowski and I’m a fractional Chief Marketing Officer from New Jersey. Over the years I’ve worked both as an fCMO and as a marketing consultant for hundreds of brands.

I’ve created a system that makes it very easy to grow in a simple, streamlined, and (most importantly) profitable way. And I took my “system” and documented it in my brand new book…

In fact, I was able to help one of the e-commerce brands that I work with grow 525% in only 8 months using the exact system I’m going to show you in this book. I helped another brand grow 603.6% in only 7 months. I helped another one of my clients scale from $30,000/month to $140,000/month in one year. I helped another e-commerce brand scale from $0 to $12.1MM in four years. And I’ve helped hundreds of other brands grow their sales and profits over the years, in dozens of different product verticals.

The cool thing is, you can literally copy this system — which is just 4 steps — and start scaling and making more sales almost immediately.

It’s super simple. You’ll probably end up working way less and making way more, once you implement this semi-automated, predictable, and repeatable system. And your business will become a whole lot more enjoyable to run.

You don’t need to have an MBA or a marketing degree.

You don’t need to be some expert advertising whiz.

All you need to do is follow the steps in this book.

I’m going to show you exactly what I’ve done to help hundreds of brands grow and make hundreds of thousands, even millions of dollars in some cases… in a very short time.

I’m going to send you a FREE copy of my 145-page book, The Moat. All you have to do is cover the shipping ($9.95).

Why am I doing this?

It’s simple.

I want to help you grow your brand.

In fact, I’m on a mission to build the next generation of iconic, 100+ Year American brands. I want to help you scale to the point where you’ve built a valuable piece of Americana, a brand that can take care of you and your family for the next century.

I want to help you do it for free. Because if you get good results, you might end up working with me to help you take your brand to the next level.

But…

Even if you decide not to do that, that’s cool! You’re still going to get a ton of value from the book.

You’re going to learn the exact marketing system that I use.

The book includes tons of copy frameworks, ad examples, and marketing systems that you can easily plug into your business. You can start making more sales immediately. I want to provide value up front and help you take the next step in your business. When you get your FREE copy of The Moat and I’ll even throw in a few special bonus trainings & resources, as well. (More on that in just a second!)

Chapter 1: How to Scale Your E-commerce Brand

How to build a moat around your e-commerce brand that protects you from competitors and keeps your customers buying from you for years to come.
The “order of operations” you need to follow if you want to get unstuck and scale your revenue fast.
How to find the “little hinges that swing big doors” in your business that can unlock
The #1 thing I’ve learned from helping hundreds of brands in almost every vertical over the past 10 years (it applies to every business)
Why 9/10 e-commerce businesses fail… and what to do differently to make sure yours succeeds.

Chapter 2: E-commerce Essentialism

How to identify & cut the 98% of wasted effort in your business… so you can simplify and scale.
A 9-figure brand owner’s priceless advice about “scaling with simplicity” that will forever change how you think about growth.
Why so many brand owners get STUCK and never achieve any meaningful growth.
Why your team is so disorganized… and how you can get everyone “rowing in the same direction” so growth finally happens.
How to stop self-sabotaging and start making measurable improvements in terms of revenue and profit growth.
Why the most successful brands can raise prices each year without losing customers… and how you can apply this same psychological principle to your own marketing.
How 100+ year old brands turn one-time buyers into customers who buy over and over again, for decades. (This is the ULTIMATE retention secret)

Chapter 3: You Have One Job

How a single conversation with my accountant led to one of the biggest entrepreneurial epiphanies of my life… and how it helped me lower my stress and grow my business.
Your only job as a CEO (and a simple question you can ask yourself every single day to find out if you’re doing it right)
Why the best product doesn’t always “win”... and what the most successful brands focus on instead.
A simple strategy that can help you leapfrog over all your competitors, even the ones who are 100x your size. (Hint: it’s not about where you start, it’s about what you compound)
Why I don’t ever worry about what my competitors are doing… and why you shouldn’t either.
The one metric that the world’s greatest investors use to find powerful, profitable, growing businesses… and why focusing on this metric will help you grow your brand faster than ever before.

Chapter 4: The Midwit Bell Curve

Why incredibly stupid people succeed in business… and why you’re not succeeding even if you’re much smarter than all of your competitors. (Plus: what to do about it.)
Why smart entrepreneurs always end up tanking their businesses… and how you can avoid this same, deadly mistake. You’ll also learn what to do if you find yourself in a freefall, and how to get back on track fast.
A mental exercise that’ll prevent you from paying “stupid tax” - dumb purchases and hiring decisions that eat into your profits and make your life a living hell.

Chapter 5: The F Word

Why less is always more in business (especially in marketing)
How I used the “F” word to go from being a public school teacher (with a $52k salary) to build my own 7-figure brand
Why some brands make more money by selling fewer products (might even work for you, weirdly enough!)
How to stop “stepping over dollars to pick up dimes” by cutting out the big projects that are killing your productivity and energy
The “100 Things” exercise you can do to explode your core product’s sales, almost overnight.
Why adding more products won’t solve your marketing issues… and what to focus on instead so you can start growing again.
The #1 trait most successful founders share this trait

Chapter 6: Growth vs Scale

The difference between growth and scale (one leads to profitability… one leads to ruin.)
The only three numbers you need to focus on to grow your business… and how to strategically tweak them to unlock growth.
12 strategies to get more NEW customers immediately… even if you’re brand new to marketing.
11 ways to increase your average order value (AOV) and collect more cash with every single sale you make. (This also makes your front end advertising more profitable - very cool!)
How to segment your customer database to capture tens of thousands… hundreds of thousands… even millions of dollars in “lost revenue” that’s just waiting for you.

Chapter 7: Your List is your Greatest Asset

How to turn every one of your customers into a future cash flowing asset (this is where the real profits are hidden in your business)
Why relying strictly on social media is a recipe for disaster for your business, and how to future-proof your business against any platform or algorithm changes that will screw up your marketing efforts How to make money even if your ad accounts get banned (it’s not a question of “if”... it’s a question of “when.” Make sure you’re prepared with my tip on page 38)
Why your email list is your business’s greatest asset… and how to maximize the value (money) you get from it The one thing that small brands focus on to grow that helps them grow into 8 and 9-figure brands.

Chapter 8: Whales vs Minnows

How focusing on selling to “whales” instead of “minnows” helped me scale one e-commerce brand by 525% in 8 months flat.
Why all your customers are not created equal… and why focusing on a very small segment of them is actually going to make you more sales, more money, and more profit than ever before
The simple calculation that shows you which customers to focus on in your business
Why you shouldn’t burn yourself out trying to turn“small buyers” into big buyers… and where you should direct your energy instead.
Why it costs the same to acquire a “whale” as it does a “minnow”... and how to engineer growth by getting more of your highest-spending customers.
How to make new customer acquisition 10x easier (and a lot more profitable)
How I used the “whales vs minnows” methodology to help one of my clients raise the world’s #1 most funded timepiece Kickstarter project… of all time! ($5.2 million in 30 days - a world record!)
The simple strategy we used to get customers to buy 15 items in a single purchase, over and over and over again.
The quickest way to increase your average order value, lifetime value, and bottomline profit.

Chapter 9: No One is Coming to Save You. (Especially Not Your Agency)

The right and wrong time to hire an agency (and how to make the right decision, at the right time).
Why just hiring an agency won’t solve all your problems… and what benchmarks you should hit before you go that route.
Two things you need to hand to your ad agency (if you DO decide to eventually hire one) in order to make sure they do a good job. (Otherwise, you’re just lighting your money on fire.)

Chapter 10: M is for Mission

How the best brands in the world build raving fan bases where they don’t even have to try to sell and people want to buy their products
The one story you should be telling in all of your marketing that’s going to instantly win new customers and get them to love your brand and want to buy from you over and over and over again
The one question you need to ask yourself if you want to build a moat around your business that no competitor can knock off, something that’s so powerful that it’s going to propel your sales and marketing — and make sales effortless and easy
How to disrupt your market and overtake the dominant players in the space… wItH tHiS oNe WeIrD tRiCk!
A simple way to increase customer loyalty (and repeat purchase rate) How to identify your brand’s “X-factor”... that one thing that makes you different and better than ALL your competitors.
The 5-step process to persuade customers to buy from your brand.
The RIGHT way to figure out your ideal customer avatar(s)... and why people get this completely wrong. (This kills marketing campaigns)
How use your brands’ story as a tool for building a tribe of buyers who keep coming back to your store, over and over and over again.

Chapter 11: O is for Offers

How to create an irresistible offer that gets customers reaching into their wallet so they can pull out their credit card because they can’t resist buying from you.
The copywriting secret to writing irresistible copy for your front end (and back end) offers.
What the most successful brands do on the front end to acquire more customers and build indestructible marketing machines
How to build an offer that produces the highest possible customer lifetime value and gives you the most profit (you have to get this right if you want to build a moat around your business)
The three types of offers you should have (and why they each need their own style of marketing)
How to create powerful front-end offers that attract “high lifetime value” customers to your brand… on autopilot.
How to engineer super profitable back end offers that add tons of bottomline profit to your business.
A handful of examples of successful front end offers from billion-dollar e-commerce companies… and how to model their strategies for your own brand.
How to create compelling product pages that convert like crazy (the core persuasion elements you NEED to convert new customers)

Chapter 12: A is for Acquisition

The #1 advertising mistake (I made this mistake myself… and lost out on close to seven-figures of potential business, as a result. So dumb!!!)
The best way to get mind-boggling returns on your capital (hint: it’s NOT in the stock market) Free customers!
How to engineer ad campaigns on Facebook, Instagram, , Google, Youtube, wherever… without ever spending a DIME of your own money.
How to get paid to acquire new customers… this is every brand owner’s dream.
How to get a surge of new customers in the next 24 hours… even if you’re brand new to marketing.
Where most brands should advertise to get the best returns possible
The do’s and don’ts of ad targeting The “FB Ads for Dummies” strategy for getting a winning ad funnel up fast.
The easiest ad campaign (with the lowest risk) that can start making more sales as soon as today.
How to find your product’s “unique mechanism” that will make your ads convert better than ever before.
A quick and dirty four-step copywriting framework anyone can use to write winning ads.
How to “write” a high converting ad in 20 seconds flat… without using AI or ChatGPT.
The best types of creative assets I like to use to acquire new customers (with real life examples from successful campaigns!)
How to get influencers to create ads for your brand - these are super powerful! (And sometimes they’ll do it for you for free!)
Why I don’t like paying influencers flat fees… and how to incentivize them to make you sales, with zero financial risk to your brand and without laying out any upfront cash.

Chapter 13: T is for Traction

The secret to building a brand that lasts for a century
How to build a long-term brand that attracts long-term customers.
Where most of the profit in your business should come from (and how to shift your marketing to make sure you’re fully monetizing it)
How to increase your profit margins without spending more on ads. How to kick ass with email marketing - my entire system revealed!
The only two marketing strategies you need to grow a 7-figure… even 8-figure brand How to grow your email list fast.
The five pop ups I like to use to increase email sign ups and get more of the “right” types of customers who convert (and spend a lot)
13 ways to segment your email list for maximum relevancy and profit.
Why I HATE giving every customer 10-20% off their first purchase… and why I encourage all of my clients to STOP doing this.
A pop up mistake that will tank your opt-in % and scare a lot of potential customers away from your website.
Exactly how often you should be emailing your list to maximize profit and retention. (The most successful brands actually email their lists __ times per week!)
How I helped a supplement brand double their email revenue in 30 days… with one simple campaign strategy.
How to double the sales of each one of your automated marketing flows… so simple!!!!
My Million-Dollar Morning Routine that helped me build a seven-figure business from scratch.
The secret strategy my email marketing agency used to smoke every single A/B test against our clients’ existing emails. (you’ll love this)
The one type of email campaign you should be sending each week - your customers will love this… and they’ll always be looking forward to the next one.
15 high converting email flows that can add tens of thousands of dollars each month, on autopilot.
How to create high converting SMS campaigns and flows that make a lot of money (Case study: one of my clients makes $3,000-$4,000 every time we send a text… nuts!)
How we do direct mail campaigns that get anywhere from a 3x - 107.9x ROAS… that’s not a typo!
14 direct mail campaigns you can use to convert all of the customers who have stopped responding to your online marketing methods. (these are “set it and forget it”... they just print cash!)
How to use memberships and loyalty programs to increase retention, repeat purchase rate, and lifetime value.
And much, much more!

Plus…

This is a 45-minute training that I recorded that’s going to show you how to get your first profitable, low-maintenance ad funnel up and running in 10 minutes flat using social media posts that you already have.

You’re not going to have to create anything new.

You’ll be able to get 10, 20, 30 maybe even more customers every single day… without having to hire an agency or create any new content.

You’ll also learn how to:

Write high converting ads without having to become (or hire) an expert copywriter.
Find powerful images and videos for your ads, without having to film any new content.
Spend $0 of your own money on ads, even as you scale.

Plus, I’m also going to show you a case study about how we used this strategy to scale an e-commerce brand from $28,000/month to $162,000/month in only 8 months flat.

Make It Rain Monthly is my paid, print newsletter that I send to over 200 business owners around the world each month.

Inside each issue, I share what’s working for my roster of private clients right now.

When you get The Moat today, you’ll also get free digital access to the very first issue of MIRM.

In it, I reveal my “Found Money Blueprint.”

It’ll help you evaluate your email marketing and find all the places where your current system is ‘leaking’ revenue.

In most cases, it only takes a few tweaks to plug those money holes and start raking it back in.

People actually paid $100 for this. But you’ll get instant access to a digital copy of this issue for when you claim your FREE copy of The Moat, today.

How cool is that?

Plus, just to make sure you're happy with the book, I'm going to give you a...

100% Money Back Guarantee

I’m just some guy on the internet who popped up into your social media feed from an ad.

You might be a little hesitant and that’s OK. So, here’s what I’m gonna do to put your mind at ease… I’m going to give you a 100% money back guarantee.

Get the book today. Read it. Digest it. Try out my strategies.

If you weren’t happy with the results, just shoot me an email at chris@100yearbrand.co and I’ll give you all your money back — you can even keep the book and your bonuses.